Mobile App Advertising
Launch Images
Generic
After a user clicks the icon to launch an app, the launch image displays while the app
loads. The same specs apply to a generic launch image as to a sponsored one.
Sponsored
Launch Ad
A sponsored launch image is a second, similar image that contains a sponsor logo or
message. The functionality is the same for iPhone, iPad and Android, although the
image will display in different sizes.
Location
Size
File Format
Design
Displays on the device while the app loads
iPhone: 320w x 480h pixels
iPad: 768w x 1024h pixels
Android: 320w x 480h pixels
PNG
* Plan for the upper 20 pixels to be overlapped by the device status bar
* Allow a 45h x 260w neutral area at the bottom
Good use
Image advertising, brand recognition, public relations
cose.org 216.592.2364 11
